A shopping experience built for TikTok
TikTok Shop is a completely personalized and fully integrated commerce solution, where sellers authentically connect with creators and communities to drive meaningful shopping experiences.
Discovery and joy
E-commerce meets entertainment through authentic, relatable content that sparks shopping inspiration.
Trusted content
TikTok creators bring a fresh take on shopping, helping brands build trust by showcasing products through their content.
Passionate communities
Brands can build lasting connections with a growing TikTok community already engaging with their products.
Frictionless checkout
Convenient and trusted, from the For You Page through secure check-out, order management, and support. Less friction makes for a happier purchase.
A shopping experience built for TikTok
TikTok Shop is a completely personalized and fully integrated commerce solution, where sellers authentically connect with creators and communities to drive meaningful shopping experiences.
LIVE shopping events
Promote, sell, and connect with your audience in real time. Optimize your LIVE shopping events with our educational guides.
Shoppable videos
Create engaging, product-focused videos with trending hashtags, popular music with insightful how-tos from our in-house team.
In-app storefronts
Showcase your products in your own in-app shop, customized with your branding for a seamless and familiar shopping experience.
Shop tab
Make it easy for customers to discover your products, shoppable content, and promotions—all in one place.
TikTok Shop for sellers
TikTok Shop enables brands to showcase and sell products for the TikTok community to discover and purchase.
Purchase and conversion
Integrated in-app checkout means discovery and purchase happens in one place to reduce friction in the buyer's journey.
Campaigns and promotions
Get access to TikTok Shop's campaigns, TikTok Shop Ads, and an extensive selection of promotional tools.
Affiliate for sellers
Discover, communicate, and collaborate with thousands of creators through our Affiliate Program, directly accessible on TikTok Shop.
Apps and services
Manage your shop, products, order and fulfillment with diverse integration and service solutions on the TikTok Shop App Store.